APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2009). Marketing research essentials (Canadian ed.). Wiley John Wiley [distributor].

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. Canadian ed. Hoboken, N.J., Chichester: Wiley John Wiley [distributor], 2009.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. Canadian ed. Wiley John Wiley [distributor], 2009.