00000cam a22000004a 4500 UP-1685594773857502086 Buklod 20230731090518.0 m |o d | ta 080128s2009 mauabd r |001 0|eng d 9780073404721 (alk. paper) (iLib)UPEPP-00001168339 DLC SF HF5415 B44 2009 Kerin, Roger A. Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius. 9th ed. Boston McGraw-Hill/IRWIN c2009. xlvii, 742 p. col. ill., map, charts 29 cm. Mcgraw-Hill/Irwin series in marketing Previous ed. entered under title. Includes index. Marketing. Hartley, Steven William. Rudelius, William. FO Monograph UPEPO UPEPO HF5415 B44 2009 Book