Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing (9th ed.). McGraw-Hill/IRWIN.

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven William Hartley, y William Rudelius. Marketing. 9th ed. Boston: McGraw-Hill/IRWIN, 2009.

Cita MLA (9a ed.)

Kerin, Roger A., et al. Marketing. 9th ed. McGraw-Hill/IRWIN, 2009.