Cita APA (7th ed.)

Pride, W. M., & Ferrell, O. (2008). Marketing: Concepts and strategies (expanded ed.). Houghton Mifflin.

Cita Chicago (17th ed.)

Pride, William M., i OC Ferrell. Marketing: Concepts and Strategies. expanded ed. Boston: Houghton Mifflin, 2008.

Cita MLA (9th ed.)

Pride, William M., i OC Ferrell. Marketing: Concepts and Strategies. expanded ed. Houghton Mifflin, 2008.