Cita APA

Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). Wiley.

Citación estilo Chicago

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Hoboken, NJ: Wiley, 2008.

Cita MLA

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Wiley, 2008.

Warning: These citations may not always be 100% accurate.