Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). Wiley.
Chicago Style aipamenaKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Hoboken, NJ: Wiley, 2008.
MLA aipamenaKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Wiley, 2008.
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