APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed. Global edition.). Pearson Education South Asia.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Global edition. Singapore: Pearson Education South Asia, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Global edition. Pearson Education South Asia, 2012.