Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3rd ed.). Prentice Hall.
Style de citation Chicago (17e éd.)Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 2009.
Style de citation MLA (9e éd.)Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Prentice Hall, 2009.
Attention : ces citations peuvent ne pas être correctes à 100%.