APA-Zitierstil (7. Ausg.)

Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3rd ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 2009.

MLA-Zitierstil (9. Ausg.)

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Prentice Hall, 2009.