Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.
芝加哥风格引文Arens, William F., 与 David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.
MLA引文Arens, William F., 与 David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.
警告：这些引文格式不一定是100％准确.