APA-referens (7:e uppl.)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Chicago-referens (17:e uppl.)

Arens, William F., och David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

MLA-referens (9:e uppl.)

Arens, William F., och David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.