APA(7版)引用形式

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Chicagoスタイル(17版)引用形式

Arens, William F., , David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

MLA(9版)引用形式

Arens, William F., , David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.

警告: この引用は必ずしも正確ではありません.