Citazione Stile APA (7a Edizione)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Citazione stile Chigago Style (17a edizione)

Arens, William F., e David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

Citatione MLA (9a ed.)

Arens, William F., e David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.