APA način citiranja (7. izdanje)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Čikaški stil citiranja (17. izdanje)

Arens, William F., i David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

MLA način citiranja (9. izdanje)

Arens, William F., i David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.