Style de citation APA (7e éd.)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Style de citation Chicago (17e éd.)

Arens, William F., et David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

Style de citation MLA (9e éd.)

Arens, William F., et David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.