APA-viite (7. p.)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Chicago-viite (17. p.)

Arens, William F., ja David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

MLA-viite (9. p.)

Arens, William F., ja David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.