Cita APA (7a ed.)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Arens, William F., y David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

Cita MLA (9a ed.)

Arens, William F., y David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.