APA-Zitierstil (7. Ausg.)

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Arens, William F., und David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

MLA-Zitierstil (9. Ausg.)

Arens, William F., und David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.