APA (7th ed.) Citation

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., and David H. Schaefer. Essentials of Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2007.

MLA (9th ed.) Citation

Arens, William F., and David H. Schaefer. Essentials of Contemporary Advertising. McGraw-Hill/Irwin, 2007.