(2006). Marketing management: An Asian perspective (4th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationMarketing Management: An Asian Perspective. 4th ed. Singapore: Prentice-Hall, 2006.
MLA (9th ed.) CitationMarketing Management: An Asian Perspective. 4th ed. Prentice-Hall, 2006.
Warning: These citations may not always be 100% accurate.