Citazione Stile APA (7a Edizione)

Jobber, D. (2004). Principles and practice of marketing. McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Jobber, David. Principles and Practice of Marketing. London, New York: McGraw-Hill, 2004.

Citatione MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. McGraw-Hill, 2004.