Jobber, D. (2004). Principles and practice of marketing. McGraw-Hill.
Style de citation Chicago (17e éd.)Jobber, David. Principles and Practice of Marketing. London, New York: McGraw-Hill, 2004.
Style de citation MLA (9e éd.)Jobber, David. Principles and Practice of Marketing. McGraw-Hill, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.