APA (7th ed.) Citation

Jobber, D. (2004). Principles and practice of marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. London, New York: McGraw-Hill, 2004.

MLA (9th ed.) Citation

Jobber, David. Principles and Practice of Marketing. McGraw-Hill, 2004.