APA-Zitierstil (7. Ausg.)

Jobber, D. (2004). Principles and practice of marketing. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Jobber, David. Principles and Practice of Marketing. London, New York: McGraw-Hill, 2004.

MLA-Zitierstil (9. Ausg.)

Jobber, David. Principles and Practice of Marketing. McGraw-Hill, 2004.