Cita APA (7th ed.)

Jobber, D. (2004). Principles and practice of marketing. McGraw-Hill.

Cita Chicago (17th ed.)

Jobber, David. Principles and Practice of Marketing. London, New York: McGraw-Hill, 2004.

Cita MLA (9th ed.)

Jobber, David. Principles and Practice of Marketing. McGraw-Hill, 2004.