How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Detaylı Bibliyografya
Yazar:	Aitchison, Jim
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Singapore J. Wiley & Sons (Asia) 2002
Konular:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.