How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Aitchison, Jim
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Singapore J. Wiley & Sons (Asia) 2002
Ábhair:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.