How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Détails bibliographiques
Auteur principal: Aitchison, Jim
Format: Livre
Langue:English
Publié: Singapore J. Wiley & Sons (Asia) 2002
Sujets:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.