How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

ग्रंथसूची विवरण
मुख्य लेखक: Aitchison, Jim
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Singapore J. Wiley & Sons (Asia) 2002
विषय:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.