00000cam a22000004a 4500 UP-1685594773857472873 Buklod 20230608093906.0 m |o d | ta 030129e2002 maua rb |001 0|eng d 0072429461 (iLib)UPEPP-00000015963 DML HF 5415 C77 2002 Cravens, David W. Strategic marketing management cases David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. 7th ed. Boston McGraw-Hill/Irwin c2002. xvi, 685 p. ill. + 1 computer optical disc (4 3/4 in.) System requirements: IBM PC or 100 compatible with a Pentium 90MHz processor; 16 MB of RAM; Windows 95 or higher; Excel 97 or higher. Marketing Case studies. Lamb, Charles W. Crittenden, Victoria Lynn. FO Monograph UPEPP UPEPP HF 5415 C77 2002 Book