APA (7th ed.) Citation

Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., Charles W. Lamb, and Victoria Lynn Crittenden. Strategic Marketing Management Cases. 7th ed. Boston: McGraw-Hill/Irwin, 2002.

MLA (9th ed.) Citation

Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill/Irwin, 2002.