APA-Zitierstil (7. Ausg.)

Westwood, J. (2000). How to write a marketing plan (2nd ed.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Westwood, John. How to Write a Marketing Plan. 2nd ed. London: Kogan Page, 2000.

MLA-Zitierstil (9. Ausg.)

Westwood, John. How to Write a Marketing Plan. 2nd ed. Kogan Page, 2000.