APA (7th ed.) Citation

Arens, W. F., & Bovee, C. L. (1994). Contemporary advertising (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., and Courtland L. Bovee. Contemporary Advertising. 5th ed. Burt Ridge, Ill: Irwin, 1994.

MLA (9th ed.) Citation

Arens, William F., and Courtland L. Bovee. Contemporary Advertising. 5th ed. Irwin, 1994.