APA (7th ed.) Citation

Jakacki, B. C. (2001). IMC: An integrated marketing communications exercise (2nd ed.). South-Western College Pub.

Chicago Style (17th ed.) Citation

Jakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati, Ohio: South-Western College Pub, 2001.

MLA (9th ed.) Citation

Jakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. South-Western College Pub, 2001.