Cita APA (7a ed.)

(2000). Principles of marketing: An Asian casebook. Prentice-Hall.

Cita Chicago Style (17a ed.)

Principles of Marketing: An Asian Casebook. Singapore: Prentice-Hall, 2000.

Cita MLA (9a ed.)

Principles of Marketing: An Asian Casebook. Prentice-Hall, 2000.