Cita APA

Gummesson, E. (1999). Total relationship marketing: From the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm. Butterworth-Heinemann.

Citación estilo Chicago

Gummesson, Evert. Total Relationship Marketing: From the 4Ps-product, Price, Promotion, Place- of Traditional Marketing Management to the 30Rs-the Thirty Relationships- of the New Marketing Paradigm. Boston: Butterworth-Heinemann, 1999.

Cita MLA

Gummesson, Evert. Total Relationship Marketing: From the 4Ps-product, Price, Promotion, Place- of Traditional Marketing Management to the 30Rs-the Thirty Relationships- of the New Marketing Paradigm. Butterworth-Heinemann, 1999.