Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliografiske detaljer
Hovedforfatter: Best, Roger J.
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Prentice Hall c2000.
Udgivelse:2nd ed.
Fag:
Management.