Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliographische Detailangaben
1. Verfasser: Best, Roger J.
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Prentice Hall c2000.
Ausgabe:2nd ed.
Schlagworte:
Management.