APA-referens (7:e uppl.)

Hair, J. F., Bush, R. P., & Ortinau, D. J. (2000). Marketing research: A practical approach for the new Millennium. Irwin/McGraw-Hill.

Chicago-referens (17:e uppl.)

Hair, Joseph F., Robert P. Bush, och David J. Ortinau. Marketing Research: A Practical Approach for the New Millennium. Boston: Irwin/McGraw-Hill, 2000.

MLA-referens (9:e uppl.)

Hair, Joseph F., et al. Marketing Research: A Practical Approach for the New Millennium. Irwin/McGraw-Hill, 2000.