Cita APA (7a ed.)

Keegan, W. J. (1999). Global marketing management (6th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Global Marketing Management. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1999.

Cita MLA (9a ed.)

Keegan, Warren J. Global Marketing Management. 6th ed. Prentice Hall, 1999.