Kotler, P. (2000). Marketing management: Analysis, planning, implementation, and control (millenium ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. millenium ed. Englewood Cliffs, N.J: Prentice-Hall, 2000.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. millenium ed. Prentice-Hall, 2000.
Warning: These citations may not always be 100% accurate.