Cita APA (7th ed.)

Kotler, P. (2000). Marketing management: Analysis, planning, implementation, and control (millenium ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. millenium ed. Englewood Cliffs, N.J: Prentice-Hall, 2000.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. millenium ed. Prentice-Hall, 2000.