APA način citiranja (7. izdanje)

Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: An integrated approach. Prentice Hall.

Čikaški stil citiranja (17. izdanje)

Burnett, John, i Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, N.J: Prentice Hall, 1998.

MLA način citiranja (9. izdanje)

Burnett, John, i Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Prentice Hall, 1998.