Cita APA (7a ed.)

Wells, W., Burnett, J., & Moriarty, S. E. (1998). Advertising: Principles & practice (4th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Wells, William, John Burnett, y Sandra E. Moriarty. Advertising: Principles & Practice. 4th ed. Upper Saddle River, N.J: Prentice Hall, 1998.

Cita MLA (9a ed.)

Wells, William, et al. Advertising: Principles & Practice. 4th ed. Prentice Hall, 1998.