APA (7th ed.) Citation

Burns, A. C. (1998). Marketing research (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C. Marketing Research. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 1998.

MLA (9th ed.) Citation

Burns, Alvin C. Marketing Research. 2nd ed. Prentice Hall, 1998.