APA引文

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Englewood Cliffs, N.J: Prentice Hall, 1996.

MLA引文

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Prentice Hall, 1996.