Strategic marketing problems cases and comments

Detalles Bibliográficos
Autor Principal:	Kerin, Roger A.
Outros autores:	Peterson, Robert A. 1944- (Robert Allen)
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, N.J. Prentice Hall c1998.
Edición:	8th ed.
Subjects:	Decision making > Case studies. Management > Case studies.