Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografiske detaljer
Hovedforfatter: Kerin, Roger A.
Andre forfattere: Peterson, Robert A. 1944- (Robert Allen)
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Prentice Hall c1998.
Udgivelse:8th ed.
Fag:
Decision making > Case studies.
Management > Case studies.