Kerin, R. A., & Peterson, R. A. (1998). Strategic marketing problems: Cases and comments (8th ed.). Prentice Hall.
芝加哥风格引文Kerin, Roger A., 与 Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Upper Saddle River, N.J: Prentice Hall, 1998.
MLA引文Kerin, Roger A., 与 Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Prentice Hall, 1998.
警告：这些引文格式不一定是100％准确.