Cita APA

Kerin, R. A., & Peterson, R. A. (1998). Strategic marketing problems: Cases and comments (8th ed.). Prentice Hall.

Citación estilo Chicago

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Upper Saddle River, N.J: Prentice Hall, 1998.

Cita MLA

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Prentice Hall, 1998.