Cita APA (7a ed.)

Hiebing, R. G., & Cooper, S. W. (1997). The successful marketing plan: A disciplined and comprehensive approach (2nd ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Hiebing, Roman G., y Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.

Cita MLA (9a ed.)

Hiebing, Roman G., y Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. NTC Business Books, 1997.