Pilditch, J., & Heller, R. (1989). Winning ways: How companies create the products we all want to buy. Mercury.
Chicago (17e ed.) BronvermeldingPilditch, James, en Robert Heller. Winning Ways: How Companies Create the Products We All Want to Buy. London: Mercury, 1989.
MLA (9e ed.) BronvermeldingPilditch, James, en Robert Heller. Winning Ways: How Companies Create the Products We All Want to Buy. Mercury, 1989.
Let op: Deze citaties zijn niet altijd 100% accuraat.