APA (7th ed.) Citation

Pilditch, J., & Heller, R. (1989). Winning ways: How companies create the products we all want to buy. Mercury.

Chicago Style (17th ed.) Citation

Pilditch, James, and Robert Heller. Winning Ways: How Companies Create the Products We All Want to Buy. London: Mercury, 1989.

MLA (9th ed.) Citation

Pilditch, James, and Robert Heller. Winning Ways: How Companies Create the Products We All Want to Buy. Mercury, 1989.