APA-Zitierstil (7. Ausg.)

Pilditch, J., & Heller, R. (1989). Winning ways: How companies create the products we all want to buy. Mercury.

Chicago-Zitierstil (17. Ausg.)

Pilditch, James, und Robert Heller. Winning Ways: How Companies Create the Products We All Want to Buy. London: Mercury, 1989.

MLA-Zitierstil (9. Ausg.)

Pilditch, James, und Robert Heller. Winning Ways: How Companies Create the Products We All Want to Buy. Mercury, 1989.