Cita APA (7th ed.)

Churchill, G. A. (1996). Basic marketing research (3rd ed.). Dryden Press.

Cita Chicago (17th ed.)

Churchill, Gilbert A. Basic Marketing Research. 3rd ed. Fort Worth: Dryden Press, 1996.

Cita MLA (9th ed.)

Churchill, Gilbert A. Basic Marketing Research. 3rd ed. Dryden Press, 1996.